Age Is Just a Number Campaign

The New York Foundation for Senior Citizens (NYFSC) is dedicated to helping NY seniors enjoy healthier, safer, more productive and dignified lives in their homes and communities and to help them avoid the need for premature institutionalization.

This campaign’s aim is to create awareness among New Yorkers, particularly millenials living in the city, on NYFSC’s Home Sharing Program, which allows senior citizens to be safely matched with housemates of all ages, based on similar interests and living styles. Featuring playful phrases, bright gradients and, of course, some of New York’s coolest senior citizens, this campaign proves age really is just a number.
Campaign Concept
Art Direction
Social Design
Website Design

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